Naiad Design created banners for the Fulton Street corridor of downtown Brooklyn. The abstract pattern was inspired by facade patterns on of one of the classically detailed commercial buildings in the area. Created for the Downtown Brooklyn Partnership, the banners were mounted as part of a celebration of the completion of a major streetscape redesign project for this important downtown retail corridor. It is part of a larger rebranding and repositioning of the pedestrian- and bus-only “Fulton Mall” back into “Fulton Street,” a classic downtown shopping street that will appeal to a wide variety of residents and patrons.


Fulton Street banners