Backyard Farm Company is a Westchester County, New York venture that brings customized organic farming to individuals’ backyards so that they can grow and enjoy their own food. The owners approached Naiad Design to create a logo and branding materials for their new startup.
After the logo was designed, the company realized that it could not legally use the Backyard Farm Company name. Hence a new name was chosen, Green Fork Farms, and elements of the original design were appropriated for the new logo.
To help with marketing, Naiad Design created a waxed-paper seed packet with a sticker explaining the mission of Green Fork Farms and a card insert with planting instructions.