Backyard Farm Company is a Westchester County, New York venture that brings customized organic farming to individuals’ backyards so that they can grow and enjoy their own food. The owners approached Naiad Design to create a logo and branding materials for their new startup. 

After the Backyard Farm Company logo was designed, the company had to change the name to Green Fork Farms. In designing the new logo, elements of the original design were appropriated for the new logo.

To help with marketing, Naiad Design created a waxed-paper seed packet with a sticker explaining the mission of Green Fork Farms and a card insert with planting instructions.