Naiad Design created a logo for one of the newer Business Improvement Districts (BIDs) in Downtown Brooklyn, the Court Livingston Schermerhorn BID. The logo was prepared for the Downtown Brooklyn Partnership, which oversees the BID. The square pattern in the logo references the small-scale neighborhoods surrounding the BID and the pattern of window and building shapes, particularly in the area’s many postwar governmental / institutional buildings.

Naiad Design also created a new logo for Fulton Street, the BID for the numerous businesses along this busy downtown shopping street. Naiad Design created the new logo for the Downtown Brooklyn Partnership as part of an effort to update the Fulton Street Mall’s image. This bustling downtown Brooklyn retail corridor is now branded simply as “Fulton Street,” dropping the dated “mall” concept. The new logo repeats the “F” to suggest a downtown skyline as well as street intersections.